Broadcasting veteran Brad Sham has been the “Voice of the Cowboys” for four incredible decades. Debuting in 1976 as a color analyst alongside legendary play-by-play Verne Lundquist, Sham started his pivotal career on the Dallas Cowboys Radio Network. Within eight short years, Sham would take the play-by-play helm and launch one of the team’s most celebrated careers of all time. Having won the National Sports Media Association Texas Sportscaster of the Year award eleven times, Sham is part of the sporting institution. Revered amongst peers and critics alike, Sham has also been honored in the Texas Radio Hall of Fame. To this day, Sham is the longest-standing broadcaster with the team. Sham was inducted into the Texas Sports Hall of Fame in 2020.